Journal of Marketing Innovation

Journal of Marketing Innovation (JMI) is an open-access journal published by Politeknik Negeri Bandung (Bandung State of Polytechnic), Indonesia. JMI welcomes articles in the field of marketing throughout the world, both theoretical and applied. JMI only accepts manuscripts that have not been published previously and are not under the reviewing process for any possible publications. The editorial team of JMI invites marketing scholars, both academics and proffesionals, to submit their research paper in various marketing topics, such as (but not limited to):

Marketing research
Digital marketing
Green marketing
Retail marketing
Multichannel and online retail strategy
Advertising
Buying behavior
Customer relationship management
Marketing management
Marketing ethics
User-generated content
Dynamic pricing
B2B marketing
Customer journey analysis and marketing
Content marketing
Customer engagement
Online customer behavior
Marketing analytics
Customer welfare
Only selected articles that matched JMI's criteria which give significat contribution to enrich the marketing literature will be accepted. JMI encourages research that is visionary, novel, interesting, and relevant to marketing. Please note that research that does not have primary focus on marketing issues, but rather on general management issues, will not be considered for publication in JMI. Acceptance decisions are made based on an independent assessment from a double-blind peer-reviewers. All submitted manuscripts to JMI are checked for plagiarism using Turnitin.