Business and Applied Management Journal

Focus and Scope
Business and Applied Management Journal provides a platform for high-quality business research and applied management. The journal welcomes empirical, theoretical, and methodological studies that generate actionable insights and practical solutions to contemporary business challenges. Its scope includes strategic management, education management, human resource management, marketing, operations, finance, innovation and entrepreneurship, and sustainability. Special emphasis is placed on research that bridges theory and practice, enhances organisational performance, and promotes sustainable business practices and economic development. The journal encourages studies that advance knowledge, inform managerial decision-making, and contribute to both academic and practical understanding of business and management.