Binus Business Review

Focus and Scope
Binus Business Review (BBR) provides an academic forum for lecturers, researchers, practitioners, and postgraduate students to publish empirical and multidisciplinary studies in the fields of business and management. The journal welcomes a wide range of research topics, including operations, corporate governance, marketing, and related areas. All empirical research methods—qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods—are equally encouraged and accepted