Muhammad Dharma Tuah Putra Nasution

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Research profile with citations, yearly trend, article performance and author insights

Universitas Sumatera Utara, Indonesia

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DataCiteX Author Profile

Muhammad Dharma Tuah Putra Nasution

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Author Impact Score

Custom 3-year author impact calculator based on citations and indexed documents.

21.36

Author impact score

1,068 Citations 2024 - 2026

50 Documents 2024 - 2026

Total Citations

1,655

Scholar + author-added

H-Index

21

research impact

I10-Index

36

quality score

Articles Found

140

merged research works

Top Performing Year

2025

436 citations

Tier

T1

CiteScore rank tier

Author CiteScore

21.36

Upward trend

Avg Citations / Year

211.00

yearly average

Citations / Article

11.82

impact efficiency

Citation Trend

210

Declining trend

Most Cited Article

Consumer behaviour in era millennial

148 citations

Smart Insight Box

Auto Summary

Top citation year was 2025 with 436 citations. Average citations per year stand at 211. Each indexed article contributes around 11.82 citations on average. Latest Author Impact Score for 2026 is 21.36, indicating a upward trend. Current H-index is 21 and I10-index is 36. Most cited article currently has 148 citations. Recent yearly citation pattern indicates a declining trend.

Author Impact Score Trend

7 Years

Most Cited

148 Citations

Year: 2018

Consumer behaviour in era millennial

Y Rossanty, MDTP Nasution, F Ario

Lembaga Penelitian dan Penulisan Ilmiah AQLI, 2018

Yearly Citations

Author year-wise citation data

Year	Citations
2026	210
2025	436
2024	422
2023	218
2022	230
2021	130
2020	67
2019	39
2018	147

Yearly Citations Chart

Author citation trend

9 Years

Year-wise Citation Share

Citation percentage by year

Top Research Articles

Showing 20 articles per page

140 Articles Page 1 of 7

#	Article Details	Year
1	Consumer behaviour in era millennial Google Scholar 👨‍🔬 Y Rossanty, MDTP Nasution, F Ario 📚 Lembaga Penelitian dan Penulisan Ilmiah AQLI, 2018	2018
2	An extensive effect of religiosity on the purchasing decisions of halal products Google Scholar 👨‍🔬 A Rafiki, SE Hidayat, MDTP Nasution 📚 PSU Research Review 8 (3), 898-919, 2024	2024
3	Country of origin as a moderator of halal label and purchase behaviour Google Scholar 👨‍🔬 MDTP Nasution, Y Rossanty 📚 Journal of Business and Retail Management Research 12 (2), 2018	2018
4	Organizational learning, entrepreneurial orientation and personal values towards SMEs’ growth in Indonesia Google Scholar 👨‍🔬 A Rafiki, MDTP Nasution, Y Rossanty, PB Sari 📚 Journal of Science and Technology Policy Management 14 (1), 181-212, 2023	2023
5	Rural tourism marketing strategy and swot analysis: A case study of bandar pasir mandoge sub-district in north sumatera Google Scholar 👨‍🔬 HM Ritonga, N Setiawan, M El Fikri, C Pramono, M Ritonga, T Hakim, ... 📚 International Journal of Civil Engineering and Technology 9 (9), 1617-1631, 2018	2018
6	Simple additive weighting as decision support system for determining employees salary Google Scholar 👨‍🔬 N Setiawan, M Nasution, Y Rossanty, ARS Tambunan, M Girsang, ... 📚 Int. J. Eng. Technol 7 (2.14), 309-313, 2018	2018
7	Revolutionizing Marketing: Strategi Inovatif Bisnis Modern Google Scholar 👨‍🔬 OM Siregar, MDTP Nasution 📚 CV. Mitra Cendekia Media, 2023	2023
8	Social network ties, proactive entrepreneurial behavior and successful retail business: a study on Indonesia small enterprises Google Scholar 👨‍🔬 MDTP Nasution, ES Rini, Y Absah, BKF Sembiring 📚 Journal of Research in Marketing and Entrepreneurship 24 (1), 141-160, 2022	2022
9	An empirical examination of the factors influencing consumer’s purchase intention toward online shopping Google Scholar 👨‍🔬 MDTP Nasution, Y Rossanty, KHK Ariffin, NIBM Zaini 📚 Journal of Business and Retail Management Research 13 (04), 2019	2019
10	Communication and customer relations strategy in improving hotel guests’ satisfaction in Samosir tourism area, North Sumatra, Indonesia Google Scholar 👨‍🔬 Y Rossanty, M Nasution, I Irawan 📚 International Journal of Management (IJM) 10 (6), 2019	2019
11	Perilaku konsumen offline & online Google Scholar 👨‍🔬 OM Siregar, M Nasution 📚 PT. Dewangga Energi Internasional, 2023	2023
12	The phenomenon of cyber-crime and fraud victimization in online shop Google Scholar 👨‍🔬 M Nasution, Y Rossanty, APU Siahaan, S Aryza 📚 Int. J. Civ. Eng. Technol 9 (6), 1583-1592, 2018	2018
13	Arduino Uno-based water turbidity meter using LDR and LED sensors Google Scholar 👨‍🔬 APU Siahaan, N Silitonga, M Iqbal, S Aryza, W Fitriani, M Nasution, ... 📚 Int. J. Eng. Technol 7 (4), 2113-2117, 2018	2018
14	Online shoppers acceptance: An exploratory study Google Scholar 👨‍🔬 M Nasution, Y Rossanty, PB Sari, APU Siahaan 📚 Int. J. Civ. Eng. Technol 9 (6), 793-799, 2018	2018
15	Decision support rating system with Analytical Hierarchy Process method Google Scholar 👨‍🔬 M Nasution, Y Rossanty, GS Achmad Daengs, S Sahat, R Rosmawati, ... 📚 Int. J. Eng. Technol 7 (2.3), 105-108, 2018	2018
16	Bibliometric analysis and review of halal tourism Google Scholar 👨‍🔬 SE Hidayat, A Rafiki, M Nasution 📚 Signifikan: Jurnal Ilmu Ekonomi 10 (2), 177-194, 2021	2021
17	The effect of halal label, halal awareness and brand image on consumer intention to buy Google Scholar 👨‍🔬 HA Hasibuan, M Nasution, F Anggraini 📚 International Journal for Innovative Research in Multidisciplinary 3 (11 …, 2017	2017
18	An extensive effect of religiosity on the purchasing decisions of halal products. PSU Research Review, 8 (3), 898–919 Google Scholar 👨‍🔬 A Rafiki, SE Hidayat, M Nasution	2023
19	Impact of cybercrime in e-business and trust Google Scholar 👨‍🔬 N Setiawan, VCE Tarigan, PB Sari, Y Rossanty, M Nasution, I Siregar 📚 Int. J. Civ. Eng. Technol 9 (7), 652-656, 2018	2018
20	Consumer acceptance of trustworthy e-commerce: an extension of technology acceptance model Google Scholar 👨‍🔬 MDTP Nasution, AA Azmin 📚 Academy of Strategic Management Journal 17 (6), 1-13, 2018	2018
21	Composite performance index as decision support method for multi case problem Google Scholar 👨‍🔬 Y Rossanty, D Hasibuan, J Napitupulu, M Nasution, R Rahim 📚 Int. J. Eng. Technol 7 (2.29), 33-36, 2018	2018
22	A Business Model Canvas: Traditional Restaurant “Melayu” in North Sumatra, Indonesia Google Scholar 👨‍🔬 MI Indrawan, M Nasution, E Adil, Y Rossanty 📚 Business Management and Strategy 7 (2), 102-120, 2016	2016
23	The Role of Customer Knowledge in CRM-Customer’s Satisfaction Link: A Study on Hotels in Indonesia Google Scholar 👨‍🔬 A Rafiki, MDTP Nasution, Y Rossanty 📚 From Industry 4.0 to Industry 5.0: Mapping the Transitions, 527-535, 2023	2023
24	Toward Halal cosmetics brand image: Mediating role of religiosity Google Scholar 👨‍🔬 M Nasution, Y Rossanty, H Aspan 📚 International Business Management 100 (6), 1353-1362, 2017	2017
25	Does religious commitment matter in the relationship between brand personality and purchase intention on halal brand? Evidence from consumers in Indonesia Google Scholar 👨‍🔬 MDTP NASUTION, PU GIO, Y Rossanty 📚 Expert Journal of Marketing 4 (2), 2016	2016
26	Is the investment decision affected by the independence and competence of the audit committee? A comparative study between Bahrain and Indonesia Google Scholar 👨‍🔬 AH Al-Hadrami, A Rafiki, A Sarea, MDTP Nasution 📚 Journal of Investment Compliance 21 (1), 29-48, 2020	2020
27	The effect of organizational commitment, work climate and career development toward employee’s work morale at universitas pembangunan panca budi Google Scholar 👨‍🔬 N Setiawan, A Taufik, E Wakhyuni, A Setiawan, S Asih, S Rahayu, ... 📚 human resources 2 (15), 16, 2018	2018
28	Efforts to prevent the conflict in the succession of the family business using the strategic collaboration model Google Scholar 👨‍🔬 E Adil, M Nasution, S Samrin, Y Rossanty 📚 Business and Management Horizons 5 (2), 49-59, 2017	2017
29	Irawan, & Hernawaty.(2023). How do social media-facilitated crowdsourcing and knowledge integration affect new product development? SME agile initiatives. Cogent Business and … Google Scholar 👨‍🔬 M Nasution, PB Sari, H Aspan, Y Rossanty
30	Intention to revisit tourist destinations in Indonesia Google Scholar 👨‍🔬 ES Rini, Y Absah, BKF Sembiring, MDTP Nasution 📚 Innovative Marketing 17 (4), 37, 2021	2021
31	UNPAB Lecturer Assessment and Performance Model based on Indonesia Science and Technology Index Google Scholar 👨‍🔬 MI Indrawan, B Alamsyah, I Fatmawati, SS Indira, S Nita, M Siregar, ... 📚 Journal of Physics: Conference Series 1175 (1), 012268, 2019	2019
32	Metode Penelitian Ilmiah Google Scholar 👨‍🔬 H Umar, S Usman, RBR Purba, M Nasution 📚 Penerbit Universitas Trisakti, Jakarta, 2021	2021
33	Determinants of customer service quality on hotel guest satisfaction in the Samosir tourism area with a structural equation modeling approach Google Scholar 👨‍🔬 Y Rossanty, MDTP Nasution, I Irawan 📚 Budapest International Research and Critics Institute-Journal (BIRCI-Journal …, 2021	2021
34	Unpacking the potential of crowdsourcing via social media to foster new product development among small and medium-sized enterprises Google Scholar 👨‍🔬 MDTP Nasution, PB Sari, H Aspan, Y Rossanty 📚 Open Innovation in Small Business: Creating Values for Sustainability, 135-145, 2023	2023
35	Do Innovativeness, Proactiveness, and Risk-Taking affect Business Performance?: Entrepreneurial insights of FAMA’s Entrepreneurs Google Scholar 👨‍🔬 NABA Manaf, KH bin Ku Ariffin, MDTP Nasution, Y Rossanty 📚 International Journal of Business Economics (IJBE) 3 (1), 1-19, 2021	2021
36	Metode Penelitian Ilmiah (Vol. 1) Google Scholar 👨‍🔬 H Umar, RB Purba, MDTP Nasution 📚 Penerbit Universitas Trisakti, 2021	2021
37	Strategies and applications of islamic entrepreneurship Google Scholar 👨‍🔬 A Rafiki, AG Pananjung, MDTP Nasution 📚 IGI Global, 2023	2023
38	The effect of islamic work ethics, organizational culture, and total quality management toward changes in organizational attitudes with organizational commitment as an … Google Scholar 👨‍🔬 A Adnalin, S Rahayu, MT Daulay, SAM Sebayang, E Wakhyuni, YR Lubis, ... 📚 International Journal of Civil Engineering and Technology 9 (10), 1084-1102, 2018	2018
39	Technology-Driven Resource Utilization and Integration to Enhance Firm Performance Google Scholar 👨‍🔬 MDTP Nasution, Y Rossanty, R Harahap, AR Tanjung, TAM Nasution 📚 Aptisi Transactions on Technopreneurship (ATT) 8 (1), 268− 283-268− 283, 2026	2026
40	Eco-Friendly fashion and personal values: Revealing the hidden forces behind attitudes and purchase intentions Google Scholar 👨‍🔬 Y Rossanty, MDTP Nasution 📚 International Review of Management and Marketing 15 (2), 32, 2025	2025
41	Brand Experience and Service Quality: Key Drivers of Customer Satisfaction in Gojek Apps Google Scholar 👨‍🔬 TS Ningsih, MDTP Nasution, W Robain 📚 International Journal of Business, Law, and Education 5 (2), 2036-2047, 2024	2024
42	CRM impact on customer satisfaction in Islamic-based hotels: exploring a mediation model Google Scholar 👨‍🔬 A Rafiki, MDTP Nasution, Y Rossanty 📚 Journal of Islamic Marketing 15 (12), 3425-3444, 2024	2024
43	AI-driven Chatbots in halal marketing communication—challenges and opportunities Google Scholar 👨‍🔬 MDTP Nasution, D Astuti, S Rahayu, Y Rossanty, R Harahap, A Rafiki 📚 Global Islamic Marketing Conference, 403-421, 2023	2023
44	Open innovation, crowdsourcing, and co-creation: advancing the service marketing activities of Indonesian small and medium enterprises Google Scholar 👨‍🔬 MDTP Nasution, ES Rini, BKF Sembiring, AS Silalahi 📚 Context-based Entrepreneurship: The Importance of Location, Time, and …, 2022	2022
45	Visitor Relationship Marketing: A Case Study in Samosir Tourism Area Google Scholar 👨‍🔬 Y Rossanty, MDTP Nasution, I Irawan 📚 Budapest International Research and Critics Institute-Journal (BIRCI-Journal …, 2021	2021
46	Exploring Small and Medium Enterprises' Intention to Adopt AI-Powered Chatbots in Halal Marketing Communications Google Scholar 👨‍🔬 MDTP Nasution, A Rafiki, Y Rossanty, CK Pahlufi 📚 International Journal of Contemporary Hospitality Management 32 (10), 3199-3226, 2020	2020
47	Challenges in Integrating Agritourism with Sustainable Farming Practices: How Do the Willingness, Attitudes, and Entrepreneurial Competencies of Rural Youth Influence This … Google Scholar 👨‍🔬 OM Siregar, B Ginting, MFM Jali, MDTP Nasution 📚 Harnessing AI, Machine Learning, and IoT for Intelligent Business: Volume 1 …, 2024	2024
48	A literature review on incremental innovations in small and medium-sized enterprises: bridging knowledge gaps and future research avenues Google Scholar 👨‍🔬 OM Siregar, N Marpaung, MDTP Nasution, R Harahap 📚 International Conference on Business and Technology, 258-269, 2023	2023
49	The role of marshall and rotterdam score in predicting 30-day outcome of traumatic brain injury Google Scholar 👨‍🔬 AMP Siahaan, TYM Akbar, MD Nasution 📚 IOP Conference Series: Earth and Environmental Science 125 (1), 012208, 2018	2018
50	EXPLORING CROWDSOURCING FRONTIERS: A POWERFUL APPROACH TO PROBLEM-SOLVING AND INNOVATION Google Scholar 👨‍🔬 MDTP Nasution, PB Sari, Y Rossanty, I Irawan, MC Rizky 📚 JABE (Journal of Applied Business and Economic) 10 (2), 203-224, 2023	2023
51	The Influence Of Internal And External Integration On Marketing Performance Google Scholar 👨‍🔬 SA Pujangkoro, S Sinulingga, M Nasution 📚 Int. J. Civ. Eng. Technol 9 (8), 1839-1847, 2018	2018
52	SLOT ONLINE GACOR SLOT GACOR HARI INI Capacity X 5000 X 1000 X 500 Google Scholar 👨‍🔬 P Selengkapnya	2025
53	The Role of Satisfaction in Mediating The Influence of Service Quality on Customer Loyalty at PT. Katiga Ritel Strengindo Google Scholar 👨‍🔬 B Mesra, MDTP Nasution 📚 Proceedings of International Conference on Islamic Community Studies, 1453-1461, 2025	2025
54	Boosting Business Performance: The Impact of Entrepreneurial Culture on Women Entrepreneurs’ Behavior Google Scholar 👨‍🔬 I Qamariah, F Fadli, W Astuti, MDTP Nasution 📚 International Review of Management and Marketing 14 (6), 195, 2024	2024
55	Visitor Preferences on Ecotourism Attributes: A Study on Indonesian Ecotourism Destinations Google Scholar 👨‍🔬 OM Siregar, S Selwendri, MDTP Nasution 📚 Journal of Management World 2024 (4), 393-401, 2024	2024
56	Peran Etika Bisnis Dalam Membangun Kepercayaan Konsumen Google Scholar 👨‍🔬 MS Gultom, MDTP Nasution 📚 Sinergi Multidisiplin Sosial Humaniora dan Sains Teknologi 1 (1), 204-210, 2024	2024
57	Empowering Women in Entrepreneurship: Unraveling the Nexus of Technological Capital, Self-efficacy, and the Role of Perception Google Scholar 👨‍🔬 I Qamariah, Fadli, W Astuti, MDTP Nasution 📚 Anticipating Future Business Trends: Navigating Artificial Intelligence …, 2024	2024
58	Is It Practical To Utilize Ai-Powered Chatbots In Halal Marketing Communications? Google Scholar 👨‍🔬 MDTP Nasution, ES Rini, BKFS Sembiring, AS Silalahi, CK Pahlufi 📚 Strategies and Applications of Islamic Entrepreneurship, 34-55, 2023	2023
59	Faith-Centric Consumerism?—Halal Brand Attitude and Research Agenda Google Scholar 👨‍🔬 F Tobing, MDTP Nasution, D Sakuntala, M Rizal, H Syahrial, A Rafiki 📚 Global Islamic Marketing Conference, 123-140, 2023	2023
60	How do social media-facilitated crowdsourcing and knowledge integration affect new product development? SME agile initiatives Google Scholar 👨‍🔬 MDTP Nasution, PB Sari, H Aspan, Y Rossanty, Irawan, Hernawaty 📚 Cogent Business & Management 10 (3), 2265093, 2023	2023
61	Riset Pemasaran Bagi Pemula Dengan Aplikasi SPSS Google Scholar 👨‍🔬 MDTP Nasution, PU Gio 📚 Center for Open Science, 2018	2018
62	Islamic Branding: A Multifaceted Perspective Google Scholar 👨‍🔬 MDTP Nasution, Y Rossanty, A Sany, ED Yanti, I Malikhah, S Pratama 📚 Innovative Ventures and Strategies in Islamic Business, 247-266, 2025	2025
63	Unveiling the nexus between customer social participation, mutually beneficial interactions, and resource integration within Indonesian brand communities Google Scholar 👨‍🔬 MDTP Nasution, AS Silalahi 📚 Innovative Marketing 21 (1), 225, 2025	2025
64	Reassessing Payment Methods in E-Commerce: Why Consumers Prefer Cash on Delivery Google Scholar 👨‍🔬 DH Surya, MDTP Nasution 📚 Journal Business Administration (JBA) Vol 4 (01), 22-30, 2025	2025
65	Click, Shop, Smile: How Service Convenience Shapes E-Retail Customer Satisfaction Google Scholar 👨‍🔬 NB Ginting, MDTP Nasution 📚 Neraca Keuangan: Jurnal Ilmiah Akuntansi dan Keuangan 20 (1), 228-245, 2025	2025
66	Knowledge dynamics and absorptive capacity: Shaping innovation performance in the service business of small and medium-sized enterprises Google Scholar 👨‍🔬 OM Siregar, H Ridho, MA Nasution, MDTP Nasution 📚 International Review of Management and Marketing 14 (5), 53, 2024	2024
67	How Does Rural Entrepreneurship Contribute to the Resilience and Sustainability of Rural Communities? Google Scholar 👨‍🔬 OM Siregar, H Ridho, MA Nasution, MDTP Nasution 📚 Entrepreneurial Strategies for the Internationalization and Digitalization …, 2024	2024
68	Development of halal travel and tourism in Indonesia Google Scholar 👨‍🔬 ES Rini, MDTP Nasution 📚 Digitalization in Halal Management, 243-251, 2023	2023
69	The influence of customer value and E-service quality on the purchase decision of service products through PLN mobile in Medan Baru customer service unit Google Scholar 👨‍🔬 M Nasution, O Siregar, M Ardian 📚 Proceedings of the 4th International Conference on Social and Political …, 2022	2022
70	Succession Planning on Muslim Family Enterprises: Will the Successors Have the Attributes of Islamic Leadership? Google Scholar 👨‍🔬 MDTP Nasution, CK Pahlufi, KHK Ariffin 📚 The Role of Islamic Spirituality in the Management and Leadership Process …, 2021	2021
71	The Islamic view on service-dominant logic, service logic, and customer-dominant logic Google Scholar 👨‍🔬 A Rafiki, MDTP Nasution, Y Rossanty 📚 Handbook of Research on Disruptive Innovation and Digital Transformation in …, 2021	2021
72	Halal industry’s response to a current and post-COVID-19 landscape and lessons from the past Google Scholar 👨‍🔬 A Rafiki, SE Hidayat, MDTP Nasution 📚 Emerald Publishing Limited, 2021	2021
73	Markov chain model in measuring brand switching of cooking oil Google Scholar 👨‍🔬 M Nasution, N Setiawan, Y Rossanty, SAL Irawan 📚 ICASI 2019: Proceedings of The 2nd International Conference On Advance And …, 2019	2019
74	Why do market orientation, product innovation capability, marketing performance, and competitiveness of small and medium-scale enterprises differ? Google Scholar 👨‍🔬 OM Siregar, Selwendri, MDTP Nasution 📚 International Journal of Productivity and Quality Management 45 (2), 165-186, 2025	2025
75	Fostering Young Entrepreneurs: Family Support as the Cornerstone of Intentions Google Scholar 👨‍🔬 OM Siregar, A Mardhiyah, MDTP Nasution, M Maulidina 📚 International Review of Management and Marketing 15 (1), 272, 2025	2025
76	Crowdsourcing: A Catalyst for SMEs to Ideation and Commercialization? Google Scholar 👨‍🔬 MDTP Nasution, PB Sari, H Aspan, Y Rossanty, R Harahap 📚 Islamic Finance: New Trends in Law and Regulation, 491-502, 2024	2024
77	From Screen to Table: Understanding Customer Intentions in GrabFood Adoption Google Scholar 👨‍🔬 OP Sandra, MDTP Nasution, R Harahap 📚 International Journal of Business, Law, and Education 5 (2), 1638–1656-1638–1656, 2024	2024
78	From clicks to carts: The interplay of user interface, sales promotions, and pay-later payments in e-commerce impulse Google Scholar 👨‍🔬 F Fadli, I Qamariah, P Paidi, MDTP Nasution 📚 The AI Revolution: Driving Business Innovation and Research: Volume 2, 671-683, 2024	2024
79	Effect of Matrix Size in Affecting Noise Reduction Level of Filtering Google Scholar 👨‍🔬 APU Siahaan, S Aryza, MDTP Nasution, D Napitupulu, RF Wijaya, ... 📚 OSF, 2018	2018
80	THE FORMULATION OF BLUE OCEAN STRATEGY FOR SMALL AND MEDIUM INDUSTRY IN TANJUNG BALAI CITY NORTH SUMATERA-INDONESIA Google Scholar 👨‍🔬 M Nasution, S Samrin 📚 JECM. co. uk, 2017	2017
81	Pleasure-Seeking Or Fear-Driven? A Conceptual Examination Of Hedonic Motivation And FOMO As Catalysts Of Impulsive Buying In E-Commerce Google Scholar 👨‍🔬 A Allendifa, MDTP Nasution, F Fadli 📚 EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis 14 (3), 3041-2052, 2026	2026
82	Authentic Food Experience dan Sensory Marketing Dalam Meningkatkan Kepuasan Pengunjung Tenant Nusantara Legend Google Scholar 👨‍🔬 JE Lestari, MDTP Nasution, HM Ritonga 📚 Economics and Digital Business Review 6 (2), 1271-1282, 2025	2025
83	The Role of Service Accessibility in Mediating the Influence of Service Innovation on Public Satisfaction at the Population and Civil Registration Office of Medan City Google Scholar 👨‍🔬 LU Simangunsong, N Siregar, MDTP Nasution 📚 Proceedings of International Conference on Islamic Community Studies, 2121-2130, 2025	2025
84	Innovation Dynamics in Family Firms: A Content Analysis Study Google Scholar 👨‍🔬 MDTP Nasution, MC Rizky, M Macia, N Ardian, S Suwarno, HM Ritonga 📚 Entrepreneurial Strategies for the Internationalization and Digitalization …, 2024	2024
85	Nurturing Entrepreneurial Intentions In Rural Areas: Revealing Dynamics And Determinants Google Scholar 👨‍🔬 OM Siregar, B Ginting, MFM Jali, M Nasution 📚 Deleted Journal. Https://Doi. Org/10.60016/Majcafe 33, 2024	2024
86	Shaping Visitor Satisfaction: Does the Destination Attractiveness and Destination Quality Influence? Google Scholar 👨‍🔬 OM Siregar, S Selwendri, MDTP Nasution, Y Rossanty 📚 AI in Business: Opportunities and Limitations: Volume 2, 405-417, 2024	2024
87	From Innovation to Absorption: How Organizational Culture Drives Ambidextrous Capabilities Google Scholar 👨‍🔬 MDTP Nasution, Y Rossanty, R Harahap, AR Tanjung 📚 International Conference Epicentrum of Economic Global Framework, 655-662, 2024	2024
88	Bridging Internal Knowledge and Social Networks: A Pathway to Entrepreneurial Succes Google Scholar 👨‍🔬 MDTP Nasution, R Harahap, AR Tanjung 📚 1St International Conference Epicentrum of Economic Global Framework 1 (1 …, 2024	2024
89	Social Media Influencers: A Dynamic Impact for Halal Brands? A Review and Future Research Agenda Google Scholar 👨‍🔬 Y Rossanty, Y Masnita, SV Riorini, MDTP Nasution 📚 Strategies and Applications of Islamic Entrepreneurship, 1-20, 2023	2023
90	Customer Resource Integration in Virtual Brand Communities: Conceptual Framework Google Scholar 👨‍🔬 MDTP Nasution, ES Rini, BKF Sembiring, AS Silalahi 📚 International Conference on Business and Technology, 659-666, 2022	2022
91	Sosialisasi Pencegahan Covid 19 bagi Pengunjung Kampung Wisata Sawah Google Scholar 👨‍🔬 Y Rossanty, VCETC Emia, B Sendy, MDTP Nasution 📚 JURNAL PRODIKMAS Hasil Pengabdian Kepada Masyarakat 6 (1), 49-54, 2021	2021
92	Impact of Experiential Marketing on Customers Repurchase Intention in Gempita Café Google Scholar 👨‍🔬 Y Rossanty, R br Purba, F Ario, MDTP Nasution, I Siregar 📚 ICASI, DOI 10, 2019	2019
93	Dependence of poverty dependence on Indonesian economic fundamentals: Sfavar approach Google Scholar 👨‍🔬 N Rusiadi, MI Indrawan, R Hidayat, B Efendi, R Sembiring, HAH Samrin, ... 📚 International Journal of Civil Engineering and Technology 9 (6), 2018	2018
94	Dependence of Poverty Dependence on Indonesian Economic Fundamentals Google Scholar 👨‍🔬 APU Siahaan, MDTP Nasution, S Aryza 📚 INA-Rxiv, 2018	2018
95	UPAYA MENCEGAH KONFLIK DALAM PROSES SUKSESI KEPEMIMPINAN BISNIS KELUARGA DENGAN STRATEGIC COLLABORATION MODEL: M. Dharma Tuah Putra Nasution, SE, MM Google Scholar 👨‍🔬 MDTP Nasution 📚 JUMANT 7 (1), 11-18, 2017	2017
96	Komunitas Merek Media Sosial Google Scholar 👨‍🔬 ES Rini, MDTP Nasution 📚 Yayasan Al-Hayat, 0
97	Destination Brand Satisfaction in Nature-Based Tourism: Image and Experience as Primary Drivers Google Scholar 👨‍🔬 BKF Sembiring, ES Rini, MDTP Nasution 📚 International Review of Management and Marketing 16 (1), 255, 2026	2026
98	Omnichannel Integration Quality, Perceived Personalization, dan Online‎ Customer Experience: Dampaknya terhadap Perceived Brand Authenticity‎ dan Brand Loyalty Google Scholar 👨‍🔬 DP Pakpahan, MDTP Nasution 📚 Future Academia: The Journal of Multidisciplinary Research on Scientific and …, 2026	2026
99	Peran Digital Customer Relationship Management dalam Meningkatkan‎ Kepuasan dan Loyalitas Pelanggan Google Scholar 👨‍🔬 DP Pakpahan, MDTP Nasution, F Fadli 📚 Future Academia: The Journal of Multidisciplinary Research on Scientific and …, 2026	2026
100	A structural model of gastronomic travel behavior: the mediating effect of destination attachment on authentic culinary experience and repatronize intention Google Scholar 👨‍🔬 KF Ferine, MDTP Nasution, A Rafiki 📚 Journal of Hospitality and Tourism Insights, 1-21, 2026	2026
101	Beyond The Principal–Agent Dyad: How MCN Governance Structures Shape Social Proof Mechanisms And Monetization Outcomes In Live-Streaming Social Commerce Ecosystems Google Scholar 👨‍🔬 CP Manik, F Fadli, MDTP Nasution 📚 EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis 14 (3), 3115-3130, 2026	2026
102	Cognitive And Affective Image: The Secret Behind The Charm Of Pos Bloc Medan Google Scholar 👨‍🔬 M Oktavia, MDTP Nasution 📚 Jurnal Fokus Manajemen 5 (3), 459-472, 2025	2025
103	Authenticity, credibility, and cultural context: An integrated model of influencer marketing in collectivistic societies Google Scholar 👨‍🔬 MDTP Nasution, I Qamariah, SH Zulkarnain 📚 Jurnal Ilmiah Manajemen Kesatuan 13 (5), 3639-3650, 2025	2025
104	Analysis of Service Quality and Price Perception on Customer Loyalty with Perceived Value as a Mediating Variable: A Conceptual Study at Villa Star Homestay Takengon Google Scholar 👨‍🔬 MDTP Nasution 📚 Proceedings of International Conference on Islamic Community Studies, 337-344, 2025	2025
105	Islamic Branding: Navigating Principles, Identities and Challenges, in Contemporary Marketing Google Scholar 👨‍🔬 MDTP Nasution, Y Rossanty, PB Sari 📚 Contemporary Islamic Business Strategies and Applications: Concepts and …, 2025	2025
106	The Influence of Brand Storytelling on Brand Advocacy in Beauty Products: The Mediating Effect of Emotional Attachment Google Scholar 👨‍🔬 F Tobing, MDTP Nasution, SH Sahir, Y Rossanty 📚 Jurnal Ilmiah Manajemen Kesatuan 13 (6), 4375-4388, 2025	2025
107	The Impact of Affiliate Credibility on Perceived Risk and Transaction Value Digital Consumer Google Scholar 👨‍🔬 N Azzahra, F Fadli, MDTP Nasution 📚 International Journal of Economics and Management Research 4 (3), 780-784, 2025	2025
108	Crowdsourcing capabilities: fueling new products? How firm size and business type matter Google Scholar 👨‍🔬 MDTP Nasution, PB Sari, H Aspan, Y Rossanty, I Irawan 📚 Innovative Marketing 20 (2), 193, 2024	2024
109	Dyadic Value Co-Creation pada Komunitas Berbasis Media Sosial Google Scholar 👨‍🔬 MDTP Nasution 📚 Universitas Sumatera Utara, 2024	2024
110	A study on SMEs' crowdsourcing capability for new product developments: The moderating effects of firm size and business type Google Scholar 👨‍🔬 MDTP Nasution, PB Sari, H Aspan, Y Rossanty 📚 Calitatea 25 (198), 201-210, 2024	2024
111	in Small and Medium-Sized Enterprises: Bridging Knowledge Gaps and Future Research Google Scholar 👨‍🔬 OM Siregar¹, N Marpaung¹, MDTP Nasution, R Harahap 📚 Technology: Toward Business Sustainability: Proceedings of the International …, 2024	2024
112	How do Emotional Values and Consumers’ Perceptions of Celebrity Endorsements Relate to Their Overall Satisfaction With a Cafe? Google Scholar 👨‍🔬 J Ramadhani, MDTP Nasution, N Siregar 📚 EKOMA: Jurnal Ekonomi, Manajemen, Akuntansi 3 (4), 1124-1141, 2024	2024
113	Fueling Rural: The Unseen Forces of Family Background and Psychological Factors on Youth Entrepreneurship Google Scholar 👨‍🔬 MDTP Nasution, R Harahap, I Irawan, AR Tanjung 📚 EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis 12 (4), 3557–3570-3557–3570, 2024	2024
114	How Ambidextrous Marketing Capabilities Mediate the Impact of Market Knowledge Breadth on Innovation Performance: A Conceptual Model Google Scholar 👨‍🔬 MDTP Nasution, Y Rossanty, R Harahap, AR Tanjung 📚 Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan 5 (4), 2024	2024
115	Unveiling the Impact of Entrepreneurial, Organizational Learning, Innovation, and Customer Orientations on Innovation Performance: A Conceptual Framework Google Scholar 👨‍🔬 MDTP Nasution, R Harahap, AR Tanjung 📚 J-CEKI: Jurnal Cendekia Ilmiah 4 (1), 1386-1396, 2024	2024
116	Measuring the Dimensions of Experiential-Sharing Behavior Google Scholar 👨‍🔬 MDTP Nasution, Y Rossanty, PB Sari 📚 International Scientific Conference on Business and Economics, 143-165, 2023	2023
117	on Aceh, Indonesia Google Scholar 👨‍🔬 CK Pahlufi, E Darmasetiawan, MDTP Nasution 📚 Digitalization in Halal Management, 209, 2023	2023
118	What Drives Travelers to Recommend Halal Destinations? Reflections on Aceh, Indonesia Google Scholar 👨‍🔬 CK Pahlufi, E Darmasetiawan, MDTP Nasution, KHK Ariffin 📚 Digitalization in Halal Management, 209-219, 2023	2023
119	A Comprehensive Review of Crowdsourcing Platforms, Applications, and Methods: Insights for Practitioners and Researchers Google Scholar 👨‍🔬 MDTP Nasution, PB Sari, Y Rossanty, Irawan, R Harahap 📚 International Conference on Business and Technology, 148-158, 2023	2023
120	FROM GLOBAL PERCEPTION TO LOCAL PATRONAGE: THE MEDIATING ROLE OF BRAND AUTHENTICITY IN INDONESIAN RESTAURANTS Google Scholar 👨‍🔬 MR JN, TAM Nasution, MDTP Nasution 📚 Proceeding International Conference of Science Technology and Social …, 2022	2022
121	Development of Family Business Innovation: A Case in Indonesia Google Scholar 👨‍🔬 A Rafiki, MDTP Nasution, CK Pahlufi 📚 IGI Global, 2021	2021
122	Entrepreneurial Orientation, Knowledge Management, Dynamic Capabilities Towards E-commerce Adoption of SMEs in Indonesia Google Scholar 👨‍🔬 A Rafiki, A Lubis, MDTP Nasution, Y Rossanty 📚 Emerald Publishing Limited, 2021	2021
123	Do job training and work environment affect the performance of weavers? Google Scholar 👨‍🔬 M Ginting, A Surbakti, A Sembiring, MDTP Nasution 📚 International Journal of Science and Business 3 (4), 154-160, 2019	2019
124	Analysis of Policy Restructuring Organization on PT. Kereta API Indonesia (Persero) Regional I, North Sumatra Google Scholar 👨‍🔬 A Hidayat, S Sinulingga, K Amalia, MDTP Nasution	2019
125	Formulation of the Business Model of the Conch Shell Industry in Tanjung Balai: A Comparative Study of Small and Medium Industries Google Scholar 👨‍🔬 Y Rossanty, MDTP Nasution 📚 International Journal of Science and Business 3 (6), 38-62, 2019	2019
126	Factors affecting the performance of field supervisors in the public work office and spatial planning, Deli Serdang Regency, North Sumatra, Indonesia Google Scholar 👨‍🔬 P Sari, I Sadalia, MDTP Nasution 📚 International Journal of Science and Business 3 (2), 11-21, 2019	2019
127	Impact of Experiential Marketing on Customers Repurchase Intention in Gempita Cafe Google Scholar 👨‍🔬 I Siregar, Y Rossanty, R br Purba, F Ario, MDTP Nasution 📚 ICASI 2019: Proceedings of The 2nd International Conference On Advance And …, 2019	2019
128	Investigating Factors Affecting Halal Foodpreneur Orientation Google Scholar 👨‍🔬 MDTP Nasution, Y Rossanty, S Nita, VC Emia 📚 ICASI 2019: Proceedings of The 2nd International Conference On Advance And …, 2019	2019
129	Introduction to Business Google Scholar 👨‍🔬 MDTP Nasution 📚 OSF, 2018	2018
130	Simultaneous Response of Dividend Policy and Value of Indonesia Manufacturing Companies An Approach of Vector Autoregression Google Scholar 👨‍🔬 APU Siahaan	2018
131	Entrepreneurship Intention Prediction using Decision Tree and Support Vector Machine Google Scholar 👨‍🔬 APU Siahaan, MDTP Nasution 📚 INA-Rxiv, 2018	2018
132	Design Service of QFD And SPC Methods in the Process Performance Potential Gain and Customers Value in a Company Google Scholar 👨‍🔬 APU Siahaan, MDTP Nasution, S Aryza 📚 INA-Rxiv, 2018	2018
133	MODEL INTENSI PENCARIAN INFORMASI DAN INTENSI PEMBELIAN: Muhammad Dharma Tuah Putra Nasution, SE., MM, Yossie Rossanty, SE., MM Google Scholar 👨‍🔬 MDTP Nasution 📚 JUMANT 6 (1), 20-29, 2016	2016
134	Analisis Kualitas sumber Daya Manusia dalam Meningkatkan Kinerja Pemerintah Kota Lhokseumawe (Studi Kasus pada Badan Perencanaan Pembangunan Daerah Kota Lhokseumawe) Google Scholar 👨‍🔬 B Ginting, M Nasution 📚 Universitas Sumatera Utara, 2008	2008
135	CYBERCRIME CASE ON SOCIAL MEDIA IN INDONESIA Google Scholar 👨‍🔬 PB Sari, Y Rossanty, MDTP Nasution
136	Anwar Adnalin, Sri Rahayu, MT Daulay, Saimara AM Sebayang, E. Wakhyuni Google Scholar 👨‍🔬 YR Lubis, ED Surya, YR Rusiadi, M Nasution
137	BUSINESS MODEL FOR SMALL INDUSTRY: A CASE OF CLAMSHELL CRAFTS IN TANJUNG BALAI, NORTH SUMATRA Google Scholar 👨‍🔬 YR Samrin, M Nasution, MII Irawan
138	Integrasi Sumber Daya di Komunitas Merek Google Scholar 👨‍🔬 ES Rini, BKF Sembiring, AS Silalahi, MDTP Nasution 📚 CV. Andalan Bintang Ghonim, 0
139	The prototype of Multimedia Learning Application for Teaching The Basic English Google Scholar 👨‍🔬 J Simarmata, MDTP Nasution, RT Manurung, MA Lubis, N Kurniasih, ...
140	Open Innovation in Small Business Google Scholar 👨‍🔬 A Rafiki, LP Dana, MDTP Nasution

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